The Face of Social

“People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people – and that social norm is just something that has evolved over time. “
Mark Zuckerberg

Truer words have never been spoken.
Pew Research, the organization that studies most of the things we do online, has new information about how we behave when it comes to using social media.

Granted it is tough to find anyone who isn’t on Facebook these days, including most businesses and organizations. Pew says in a study released this week that 66% of all adults online are using some form of social media.

An overwhelming majority of those say staying in touch with friends and family are the key drivers for using sites like Facebook, My Space, Twitter or Linkedin. Women (72%) tend to cite this reason more than men (55%).

According to the study, men (56%) tend to favor sites that connect with a particular hobby or interest. Women weigh in at (44%)

The study also shows us what social media is not, a means of keeping up with notables – like politicians, celebrities or athletes, a mere 5% check-in there. Twitter is the preferred platform here ranking highest among the African Americans  and Latinos.

If you had to pick one, Twitter would be the platform to connect with public figures. Among Twitter users 1 in 10 say they read their comments and is a major reason for being online.

As journalists I think it is important to understand how the audience uses social. Social is personal. Social goes against the grain of being broadcasters, one message to all people. Simply posting a story for a viewer doesn’t get you credit on a personal level.

Starting a conversation with your followers does, it is then shared among their friends and family. Suddenly you have connected on a emotional level and become a part of their inner circle.

Social is friends and family. Not a bad brand for a media company.

This entry was posted on Wednesday, November 16th, 2011 at 9:49 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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